As part of the worldwide celebration of International Women’s Day last March 8, Spotify honors the top Korean women artists who made an impact on a global scale.
According to Spotify’s global streaming data, there were over 24 billion global streams on the platform for Korean women artists this 2023 striking an increase of 602% since the year 2018.
BLACKPINK landed on the first spot as the most-streamed Korean Artists worldwide, followed by NewJeans, TWICE, LE SSERAFIM, and FIFTY FIFTY.
On the most streamed tracks by Korean Artists worldwide, Cupid by FIFTY FIFTY snatched the top spot.
NewJeans’ OMG, Ditto, and Super Shy took the second to fourth spots. Meanwhile, Jisoo’s Flower got the fifth spot.
“It’s been a thrilling experience to witness the evolution of Korean women artists on Spotify. The exceptional talent they possess undeniably left a mark in shaping the industry, underscoring their profound influence on music in driving global gender equality,” shared Jungjoo Park, Spotify’s former head of Music in South Korea.
In 2021, Spotify unveiled EQUAL Hub on International Women’s Day, marking a significant step in its commitment to promoting gender equity in the music industry and beyond.
From putting music in the spotlight in all corners of the world to podcast suggestions, EQUAL Hub has become a one-stop destination to empower women in music and discover music from diverse voices of women across the globe.
There are over 1,400 songs produced by Korean women artists that have been put in the EQUAL Hub feature, and Jisoo’s Flower is the most streamed track to date.
Last January, NewJeans was chosen as the ambassador of the month for the platform’s EQUAL Global Music Program, which landed their music exposure on the EQUAL Global Playlist.
With reports from Mariallie Jane Mazon
