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Soft-launching the jowa? Here’s a quick guide 

by Izel Abanilla

Faceless dinner date photos? Coffee for two? Road trip shots with someone’s arm peeking out on the side? We know what you mean. 

When we’re in love and at the peak of our thrill, we want to click and post online, but we don’t always want to share everything.

Sometimes, we simply post to tease. We want people to think, we want our ex or his friends to wonder about what’s going on in our lives. We want to go lowkey but with a little bit of a giveaway. 

This is soft-launching, a modern trend by the young generation which only hints that one is dating somebody or in a relationship without making an official announcement, let alone posting a face or status reveal. 

Because yes, gone are the days when we have to make a relationship Instagram-official. 

Posts vs stories 

As they say, keep private things private. 

Usually, soft-launching happens on Instagram. People who are soft launching don’t often post on their feeds, they only do this on Instagram stories. They say that if you really want to know what’s happening in someone’s life, don’t look at their feeds, stalk their stories. 

So if you’re looking for ideas to post social media teasers, here is your trusty guide to a successful soft-launching. 

  1. Faceless date nights 

Oops, no full exposure allowed. Half-open blinds can do the trick. 

Image: Screengrab from @vdominicroque Instagram

  1. Happy blooming selfie

Show everyone how blissfully happy you are by posting blooming selfies that indicate something good could be up in your life. Make them wonder why you’re so beautiful now. 

Don’t forget to cap it with short, teasing captions. Take your cue from Bea Alonzo. 

Image: Screengrab from @beaalonzo Instagram

  1. Heads and backs turned

Do the huggy, kissy stuff but make sure only his back is seen or his head is turned away from the camera. No peeking. 

Image: Screengrab from @vanlifewithbilly Instagram

  1. Credit the Instagram boyfriend. 

Your trusty clicker deserves the glory. Credit him. 

Image: Screengrab from @maymay Instagram

  1. Hands clasped together

The ever classic teaser. This one is a low-key official announcement when face reveal still isn’t an option. 

Image: Screengrab from @vanlifewithbilly Instagram

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