Press Release
COMING off the heels of the Sundance premiere of his first-ever feature film, Indonesian rapper, singer, and producer Rich Brian released his new single Sundance Freestyle via 88rising / Warner Records with an accompanying music video.
In the song, Rich Brian sings about his steady rise in the music scene and his debut in the independent film festival via the Justin Chon-directed Jamojaya.
He takes note of how his experiences have changed after his creative work gained more attention
“I just took a flight to Utah man that’s a first time…5 years ago I’d be so happy to get 5 bands for a 30-minute set,” he raps.
Watch the music video here.
His frequent collaborator Daniel Cloud Campos directed the music video for Sundance Freestyle. It shows Rich Brian in full movie star persona attending a show to talk about his role in Jamojaya.
Instead of answering the question, he launches into song. The video is an elaborate one-take shot that shows a wide array of characters–including skateboarding keytarists and disco dancers–disrupting and causing disarray to the entire production.
Jamojaya premiered at the 2023 Sundance film festival. Directed by seasoned actor and filmmaker Justin Chon, the film depicts the story of a growing gap between father and son. Brian stars as a young, up-and-coming rapper who wants to hire a manager and a music label from the United States to take over the reins from his father, played by Yayu Unru, who has guided his son’s career as a singer from start to fame. Most of the scenes in Jamojaya are in the Indonesian language. 88rising CEO and Co-Founde Sean Miyashiro also contributed to the film as an executive producer.
“Sundance Freestyle” follows Brian’s recent, self-produced track “VIVID” featuring $NOT. The breakup anthem features the rappers trading verses in a hypnotic volley, dissecting relationship ups and downs. Complex raved about how on the track “Brian effortlessly switches between his low-pitched, distinctive rapping voice, and more angelic singing vocals.”
Brian also headlined 88rising’s fourth annual, flagship Head in the Clouds festival in Los Angeles in August and the festival’s globally expanded stages in Jakarta and Manila in December 2022.
Who is Rich Brian?
Growing up homeschooled in Indonesia, Brian found the Internet to be his English teacher and window to the world beyond. After moving to America alone at the age of 17, Brian was both awed and humbled by his experiences, as they simultaneously brought him down to Earth and lifted him up. After making the leap to America, Brian collaborated with the likes of 21 Savage, Offset, and Playboi Carti, and sold out shows and playing festivals around the world.
Brian’s debut project Amen, released in February 2018, garnered widespread critical acclaim and topped the iTunes Hip-Hop charts – a first in history for an Asian musician. Brian has since gone on to sell out shows across North America, Europe and Asia, and festivals worldwide, including Bonnaroo and Rolling Loud.
In 2019 he released The Sailor, his second full-length album. It received critical acclaim, with Hypebeast proclaiming, “Rich Brian flawlessly tackles his sonic growth and Asian identity.” Featuring production from Bekon & The Donuts, 1Mind, Frank Dukes and Rich Brian himself, The Sailor documents Brian’s coming-of-age in the public eye, which has taken him from an Internet-born rapper to an Indonesian icon and hero for Asian youth around the world. The album features singles “100 Degrees”, “Yellow”, and “Kids”, and has been streamed over 550M+ times globally.
After spending months in quarantine, Brian followed up The Sailor with the 1999 EP. A sonically diverse project borne out of months of social isolation, the majority of the EP is both self-written and produced.
2021 proved to be a triumphant year for Brian as he reached new heights in his career. Brian notched his first-ever U.S. Top 40 radio hit for “edamame” with bbno$. Brian also played a prominent role in Marvel Studios’ Shang-Chi & The Legend of the Ten Rings soundtrack – including collaborations with 21 Savage, Rick Ross, and DJ Snake.
Last year, Rich Brian made history as one of the first Indonesian artists to play a solo headline set at Coachella and attract 10 million monthly listeners on Spotify.
Banner photo credit:Scott Hutchinson
