Fashion designers Allaine Cyra Ramirez and Kimberly Martinez, both 23, showed that if you are fueled by the desire to help, the journey to success becomes more meaningful.
The duo, who hail from Quezon province, own an online apparel online shop @zip, which they opened last year. A chunk of Zip’s earnings goes to pet rescue missions, particularly on groups that rescue cats.
“Yun po talaga yung main reason ng pag bebenta namin,” Ramirez told republicasia, adding Love for animals came naturally her since she plans to pursue studies in Veterinary Medicine.
“Sa mga organization, solo rescuers rescuer, and the rest na kinikita po namin ay nauubos lang din po sa mga rescue namin, kasi po nag re-rescue din po kami ng mga cats siguro mga 100 stray cats na po yung na rescue and meron kami mga 40 na cats po na parang ganun na sinusustain,” she said.
The Zip part-owner said their shop donates P20 for every pair of pants sold on Tiktok, where they do live selling.
On a normal day, customers are allowed to bid. The price tag could go from P500 to P1,000. But when Zip goes live on Tiktok, their price per item is fixed at P249 with P20 automatically allocated for animal rescue.
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Hand-painted clothes
As a start up, the two ventured into an online thrift store or ukay business. But competition was too stiff and they could barely keep up.
In July 2022, they thought of pulling a twist. What if they hand paint these second hand clothes?
It proved to be the right decision.
“Sa fashion design kase nag-start po kame sa ah, ukay business po sa mga pants. Eh sobrang laki na po ng market niya, and marami nang nagtitinda, so parang hindi na nakakasabay, so hanggang naisip po siya namin na, lagyan ng mga paint,” she said.
Live selling on Tiktok
The artsy idea didn’t pick up immediately. They were on the verge of giving up when the partners decided to maximize Tiktok’s live selling features.
By harnessing the app’s prowess to make one viral, their store clicked..
“Malapit na nga po namin i give up yun eh, yung pag ppaint noong wala ng mga nabili, tapos nung ngastart na po kaming mag live sa mga tiktok, dun po nag boom yung business namin,” Martinez said.
Zip clothing focus on daily wearables that are mostly gender-neutral.
“Sa mga design po ay, mostly nag-fo-focus kame dun sa mga pwede dun sa both lalaki at babae designs parang ganun,” she said.
