THE rise of social media content has become more drastically competitive to keep up with the audience demands.
With this increase of users dominating the world of social media content, several social media giants have started to innovate the web with their new ally: artificial intelligence.
New addition to the AI fam
Recently, professional social media platform LinkedIn announced that it would be using AI in its content, beginning with “collaborative articles.”
Although LinkedIn has yet to begin populating its service with AI chatbots, unlike other social media platforms, the company started distributing these collaborative articles as “AI-powered conversation starters” to encourage users to engage in conversation with one another.
Aside from engaging professional users of the platform, LinkedIn also “wants to connect every member of the professional workforce in the world to opportunity.”
To address this, LinkedIn has announced that they are implementing artificial intelligence to assist with a variety of tasks, ranging from assisting their users in discovering relevant job postings to helping them identify qualified individuals.
“With AI, we’re able to efficiently sort through the massive amount of data we have—job postings, people you may want to connect with, feed content, and more—and align recommendations with members’ interests,” LinkedIn said in a statement.
Meanwhile, the multimedia messaging app Snapchat is launching My AI chatbot. Inside Snapchat, “My AI” is just a streamlined and mobile-friendly adaptation of ChatGPT.
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Only users who have subscribed to the paid version of Snapchat Plus will have access to the “My AI” chatbot. Evan Spiegel, the CEO of Snap, has stated that the company’s aspirations to develop generative AI are only getting started.
Aside from them, Meta has also reported that they are working on “AI personas” for its apps, such as Instagram, Whatsapp, and Messenger, designed to help its users in “various ways.”
With these innovations from the platform, is AI now the future of social media?
The problem with semi-automated content
A report from American tech media said the semi-automated content operation of a social network that is just partially automated is not hard to picture at all. Since users might develop phony users in the form of AI chatbots in addition to providing users with AI-generated material to nudge, promote, and pander to your user base.
“To begin with, you only deploy bots to contain problematic users: an idea known as heaven-banning, in which trolls can only interact with chatbots who mollify them by agreeing with everything they say,” said the report.
It said that heaven-banning might become famous too as social media platforms are becoming populated by chatbots. Why create “human friendships” when chatbots give “leniency and less friction,” it thought.
AI is the future
“This is one possible future, anyway; more likely any automation will be more subtle than this. As these changes take place, though, it will be the end of social media as it was originally conceived — as a place to share news and thoughts with real people — and the start of a new form of online entertainment,” it said.
Despite the revolution made by AI in the technology and social media fields, there are concerns on what these means to humanity. These concerns seem unconvincing this time due to the convenience it gives. Soon, human labor would be replaced by it, too.
