WHILE there are many makeup brands making a name in the beauty industry, some companies also show compassion as they choose to develop their products in a cruelty-free manner.
Cruelty-free means that they did not use any animals in testing and developing their products.
People who are animal lovers have resorted to using cruelty-free or vegan makeup ever since these became available in the market in the 1990s.
According to the New York Times, the first popular brands that stopped testing on animals were Esteé Lauder and Revlon.
Benefits of vegan makeup
A report from Business Standard said that vegan makeup helps a user to gain healthier skin as these products are developed with natural ingredients. These also have vitamins B and E that regenerate the skin cells and give the user a naturally soft and radiant look.
Vegan makeup is also eco-friendly, which means that it is a good choice for the environment. The use of vegan cosmetics also implies that a person supports animal welfare.
Cruelty-free brands
With the rising popularity of influencers advocating for sustainability, and videos about animal cruelty spreading on the internet, some Philippine beauty companies have also stepped up.
They help enhance women’s beauty without harming the environment and animals.
Below is a list of some of the cruelty-free makeup brands available in the Philippines.
- Human Nature
Not many know that it is the first cosmetic brand in the Philippines to obtain the People for the Ethical Treatment of Animals’ cruelty-rree seal.
Aside from that, the label also raises awareness on sustainability as some of its product materials are sourced from low-income communities.
- Ellana Cosmetics
This local brand rose to fame for its use of paper for packaging as well as refillable jars, which reflect its advocacy of being eco-friendly.
Aside from having eco-friendly packaging, Ellana products are also cruelty-free, vegan, and safe for pregnant women.
- Colourette Cosmetics
Nina Cabrera, the CEO of the Filipino beauty brand, has always been very vocal on social media about how she developed her brand. She proudly says that her products are indeed cruelty-free.
These have become popular and have been the go-to makeup of many Filipino women, especially when they are in a rush. The products are very convenient because they are multi-use and come in a wide range of shades.
- Ever Bilena
It is known as one of the oldest beauty brands in the Philippines. It started in 1983 and it has since been adapting to new trends.
Its main goal is to become the number one Filipino cosmetic company, according to its website.
But beyond that goal, it also assures customers that it has stopped using animals in developing its products.
- Happy Skin Cosmetics
Happy Skin Cosmetics is a homegrown Filipino brand that does not test on animals and labels itself cruelty-free.
It is also known for its cheerful-looking packaging. It promises users that it makes sure its products are able to withstand real life conditions before these hit the market.
Banner photo credit: Human Nature website
