FOR government agencies on social media, numbers are crucial.

They may put out the most pertinent or most interesting information for the public, but if they only have a few followers, these information will just go to waste. 

Growing a government agency’s social media following is no easy task; it will not happen overnight. 

But with the right strategies in place, it’s definitely possible to see that follower count go up. 

Here are a few tactics that government agencies can use to grow their social media audience:

The first thing they must do is to identify and target the right audience. If they know who they are trying to reach and what these people need or are interested in, the agencies will be better able to create content that resonates with them.

This will help them to attract followers on their pages.

Next, once these government offices know all about their target audience, they must lay down their content strategy that offers consistency and diversity.

This means posting regularly but also offering a different kinds of content. They can share text, videos, how to’s, infographics, images and the like.

By posting a wide range of content, their page will remain fresh and interesting and will continue to bring in more followers. 

Remain active 

Social media pages that are active and respond to the people engaging with it will attract followers. 

This means the handlers of the page will have to monitor comments and messages, respond to feedback promptly, and engage with other users. 

By doing this, the social media page will foster trust and build credibility with the audience. 

Influencers to the rescue 

It is also important for government agencies to leverage the power of influencers and partners. By collaborating with people or groups who already have a large following, government agencies will be able to reach a wider and more diverse group of people.

This is expected to translate to more followers that will help grow the page. This can also increase the government agency’s visibility and credibility on social media.

Go for ads

Government agencies should not shy away from utilizing paid promotion and advertising to promote their social media pages. 

By investing in targeted advertising on social media platforms, they will be able to reach new audiences and attract a bigger following. This can be especially effective when used in conjunction with other techniques. 

Patience, please 

Overall, increasing the social media following for government agencies takes time, effort, and a strategic approach. 

But since their social media pages will help them connect with the people they serve and aid in fulfilling their goals, everything will be worth it in the end.