THE POPULAR software company Adobe has long been known for adding features that make use of artificial intelligence (AI) to their tools. This is to make the lives of those that use them infinitely easier.
On their website, they write that they are putting the superpowers of AI into the hands of everyone, as seen for example in their tools which generate AI images in a flash to fill spaces that the user needs filled.
With Adobe software, AI can be used not just for image generation, but for garnering data, information, and the like, as well.
“Creativity is a uniquely human trait – and generative AI has the power to assist and amplify human ingenuity,” they state.
Given its track record with using AI, it was no surprise when Ian Dean, the Editor of Digital Arts & 3D at Creativebloq, discussed his time speaking to Alexandru Costin, Adobe’s Vice President of Generative AI, during Adobe MAX 2024.
Here, he made note of how the latter had made clear that, in the modern day, if you do not use AI, then you are bound to get left behind.
“If you don’t use the tech, you won’t compete with other creatives that use the tech,” he stated.
It can be noted, however, that he was referring to both Adobe’s new AI tools and their old historic ones such as bringing PDF and vector formats to the market, among other examples. For him, bringing AI tools to Adobe products holds on difference.
“We’re putting it at their disposal in our tools; we want them to be successful,” Dean said with reference to creatives.
“We really wake up every day thinking how to make [the] creative community successful, and we hope they use it, and if they don’t want to use it for various reasons, we think it’s going to be hard for them to compete with other creative professionals that do use it.”
Users show disappointment
Despite the good intentions behind Dean’s words, many have shown disappointment over this statement, particularly those from the creative community.
“AI could be an amazing tool if they weren’t so keen to remove the artist from the equation,” one user wrote.
Another said: “Kinda crazy how the execs at Adobe don’t have any idea what the people who use their products do. Actually, no, it’s not. It explains a lot.”
Adobe openly stating that artists can't be successful without their generative AI tools, BUT at the same time admitting that AI art is less valuable than hand-made art…
— G. Kris Miron (@KrisM_Creates) October 31, 2024
The math ain't mathing https://t.co/iupRATS0lA
Others online have even started pitching the use of other software in place of Adobe such as FL Studio, IbisPaint, and ProCreate.
There are also others, however, who have shown support for Adobe in their decision to venture into AI instead of viewing it as a threat.
Those in this group believe that said business venture may lead to many more fruitful opportunities in the future.
No matter, it seems that AI is coming to the creative scene more and more. The question that stands now is: What is being done to ensure the protection of human art given the rampancy of AI?
Amid the onslaught of the digital age, is this safety even something that can guaranteed?
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