K-pop artist IU will launch her HEREH world tour in Manila on June 1 at the Philippine Arena in Bulacan. In celebration of the occasion, a pop-up shop will be opened prior to the show.
The 2024 IU HEREH Pop-up Store in Manila is scheduled to open for business from May 19 to May 28 from 11 a.m. up until 9 p.m. at SM Mall of Asia’s 3rd Floor South Entertainment Mall.
In addition to other IU products, the pop-up shop will sell exclusive IS HEREH merchandise.
“UAENA (IU fans) can expect a carefully curated selection of items, ensuring a memorable shopping experience that complements the excitement building up to the concert,” said PULP Spaces+ in a press release.
The 2024 IU HEREH Pop-up Store will be the debut of Pulp Spaces+, a division of regional promoter Pulp Live World
Pulp Spaces+ is an organization that specializes in producing, managing, and facilitating a wide variety of events, including pop-up shops and exhibits.
IU debuted in 2008 in which she achieved mainstream success through her single “Good Day” in 2010. Since then, she has kept releasing chart-topping hits.
The singer also starred in a lot of K-dramas such as “Dream High,” “Moon Lovers:Scarlet Heart Ryeo,” and “Hotel del Luna.”
The “HEREH” tour will be IU’s first show in the country in almost five years.
With reports from Jhovie Berasis
