FILIPINOS spend more going to concerts based on the analysis by Visa’s payments advisory arm, using VisaNet data. Concert goers spend 58% more than a non-concert goer.
“In the Philippines, concertgoers, known for their higher disposable income, have a history of outspending non-concertgoers. Their expenditure is predominantly focused in Metro Manila, particularly in the City of Makati, which is home to a significant number of these concert enthusiasts. Majority of their spending goes towards international brand apparel and accessories, luxury retail, and quick service restaurants. Often, they spend double the amount compared to those who do not attend concerts,” Visa said in a statement.
The study tells that a Filipino concert goer is someone who has bought concert tickets from April to December 2023 and traveled overseas for shows between January and March 2024.
Shopping is their primary expenditure. Their top markets include luxury retail, apparel and accessories, and department stores.
Visa Philippines country manager, Jeff Navarro said that learning the consumer behavior of the concert goer is important.
“Concertgoers, being more digitally connected and having more disposable income, are also more likely to shop online. This includes booking flights, shopping via platforms, department store purchases, food delivery, and insurance in the Philippines.”
Visa also noted that Filipinos are one of the top concertgoers in the Asia Pacific region for overseas shows. 65% of those surveyed are planning to fly out in the next 12 months. Their Top 3 intended destinations include Japan (38%), South Korea (29%), and Singapore (16%).
With reports from Rizza Mae Escio
