SUMMER is almost here and PENSHOPPE’s leading the way with Brighter Days Ahead— a campaign that captures the energy, style, and excitement of the season!
This latest drop is more than just fashion— it’s a celebration of bold expression, new adventures, and the forward-thinking momentum that brand is taking this 2025.
Fronting the campaign are the Philippine trendsetter James Reid and BINI, who bring their unique flair to Brighter Days Ahead. Their effortless style and vibrant energy perfectly embody the collection’s essence—embracing comfort, confidence, and the joy of living in the moment.
BINI
Fresh off the success of their Be Your Own Icon campaign, P-pop sensation BINI steps into the spotlight once again as they headline Brighter Days Ahead campaign.
But this time, the focus shifts from the electrifying stage to the quiet, meaningful moments that define their journey. We get to see BINI as not just the icons that they are, but the real people behind the glitz and glamour.
BINI Aiah and BINI Colet
BINI Stacey and BINI Mikha
BINI Maloi and BINI Sheena
BINI Jhoanna and BINI Gwen
“Last year, we celebrated BINI’s iconic strength. This year, we show the other side of their lives- as real people. BINI perfectly embodies our message of optimism, friendship, and looking forward to the future,” shared Donnie Manaloto, the Brand Communications Head.
“Their strong connection with our audience makes them the ideal choice to represent the brand’s values and inspire a positive mindset for the year ahead,” she added.
With a palette of soft neutrals and refreshing pastel hues, BINI’s Brighter Days Ahead looks capture the effortless charm of summer—the kind that reminds you of sunlit afternoons, gentle breezes, and carefree moments spent with loved ones.
You can now bring these looks into your very own wardrobe! Shop the collection now at stores nationwide or online!
James Reid
Known for his effortless cool and signature style, James Reid brings his laid-back charm to Brighter Days Ahead campaign.
This latest collaboration highlights fresh, easygoing looks that embody the season’s spirit—confident, carefree, and ready for new adventures.
With relaxed silhouettes, breathable fabrics, and a refined yet effortless aesthetic, James showcases how style should feel as good as it looks.
James Reid
“PENSHOPPE is a true Filipino staple, and I’m excited to collaborate with them on some awesome projects. I can’t wait to see what we come up with together,” said James.
Shop James’ picks now at stores nationwide or online, and bring his signature style into your everyday wardrobe.
