Rihanna’s iconic creeper is back with a bigger and bolder design. 

Set to debut on December 1st in the Philippines, the new FENTY x PUMA Creeper Phatty reinvents the classic Creeper with an oversized design, stacked gum sole, and bold pops of color. 

The original Creeper was first dropped in 2015 as a platformed version of PUMA’s iconic suede sneaker. The classic sneaker eventually snatched the Shoe of the Year by Footwear News in 2016, further escalating PUMA’s brand popularity over the past years. 

As a creative director, Rihanna took the initiative to reimagine, design, and name the new PUMA sneaker with a vision to bring back the classic Creeper in the market in a bold and culturally relevant way. 

In a statement, Rihanna underscored the reason for employing a Phatty design, which stands for extra confidence, extra style, extra everything. 

“When designing the Creeper Phatty, we wanted to reinvent the OG Creeper that was loved by so many. It is a classic silhouette that has been missed, so its return had to be bigger,” she said. 

The Creeper Phatty comes in three distinct colorways: iconic black and white, extra-bright blue and green, and lavender and cherry red.  

There is also a kid version of the sneaker, with the same color combinations. 

Shot by Philippa Price, the Creeper Phatty is Rihanna’s second FENTY x PUMA campaign following the successful campaign for the Avanti sneaker—a mix of the original PUMA king football boot and PUMA Easy Rider jogging shoe—launched last September. 

“The original Creeper changed the game for us,” said Maria Valdes, Chief Product Officer at PUMA. “We knew it was time to bring it back. This shoe has universal appeal, and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.”  

The FENTY x PUMA Creeper Phatty will be available starting at 10 AM on December 1, 2023 at the following PUMA Stores: 2F Glorietta 3, L2 Main Wing Shangri-La Plaza, GF Eastwood Mall, GF Venice Grand Canal Mall, McKinley Hill and L1 Ayala Center Cebu, Cebu City, Capital stores at SM Aura, Trinoma, Festival, Glorietta and Footlocker (Glorietta, Filinvest Festival, Seaside Cebu, Greenhills (Opening on 24th), Ayala Bay Mall, Eastwood, Araneta Gateway, Ayala Capitol Bacolod and Trinoma). 

It will also be available online on the PUMA site.