BRANDING is crucial for shaping perceptions, influencing decisions, and determining election success. An effective branding strategy can considerably increase a candidate’s chances of winning at the 2025 National and Local Elections (NLE).  Political branding is the process of building a distinct identity for a politician or political party that appeals to voters. This identity includes … Continue reading #BotoNgKabataan2025: Does branding affect the chances of a candidate?