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SHEIN launches first offline pop-up store in PH

by Joshua Gerona

Global online fashion retailer SHEIN launched its first-ever offline sales pop-up event on Wednesday at the Trinoma Mall in Quezon City. 

First in the Philippines, the shop allows customers to browse, try, and directly purchase more than 7,000 items across women’s, men’s, and children’s apparel and accessories on the spot. 

Photo courtesy: SHEIN

In a statement, the SHEIN Head of Marketing for Southeast Asia Vivian He said that the significant event aims to provide customers with a more integrated and holistic shopping experience. 

“We hope that through this event, we will be able to make the beauty of fashion accessible to shoppers in the Philippines. We look forward to bringing shoppers more exciting campaigns and events, together with our SHEINfluencers,” she added. 

Photo courtesy: SHEIN

The SHEIN Fashion House pop-up is located at the TriNoma Mall Activity Center and will run from October 25 to 29, from 10 am to 10 pm daily.


The pop-up store event is held in conjunction with the launch of SHEIN’s first SHEINfluencer Day in the Philippines, a day dedicated to celebrating the #SHEINfluencer community. 

The inaugural launch is led by SHEIN’s first-ever ambassador in the Philippines, Belle Mariano, who previously curated the SHEIN x Belle Mariano capsule collection with the brand.

Photo courtesy: SHEIN

In collaboration with the brand’s SHEINfluencers, shoppers may have a chance to get up close and personal with their favorite influencers while enjoying a host of exclusive activities at the pop-up. 

This includes the beSHEINmodels Style Party, where they can experience a one-on-one styling session with crowd favorite SHEINfluencers Toni Sia, Killa Kush, Sofia Jahrling, Jeanette Ong, and Nicole Go. 

Photo courtesy: SHEIN
Photo courtesy: SHEIN

There will also be a SHEINfluencer Fan Meet, where lucky fans will have the chance to meet Belle, Small Laude, Rana Harake, Viy Cortez, Nicole Budol, Melai Cantiveros, and more fan-favorite influencers.



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