Global sports company PUMA continues its ongoing revival of the classic Palermo sneaker with its first-ever campaign featuring pop superstar Dua Lipa.
For the latest chapter of the campaign, Dua Lipa wears the timeless low-top Palermo sneaker, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole.
She complements the sneaker with oversized sportswear, jeans, and team-colored tricots, channeling a modern terrace aesthetic.
The campaign shoot is set in a historic Italian villa with Palermo as a guest of honor, pictured in a backdrop of fresco artworks and fresh produce.
Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colorways.
“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style,” says Dua Lipa.
The Palermo was originally part of a series of PUMA sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo, and many more.
The PUMA Palermo comes in two stylish hues—deep green and yellow and mint green and pink.
Consumers can purchase the classic sneaker exclusively from PUMA.com and PUMA Shangri-La Plaza, with much more to come in 2024.
