FROM iPad kids to TikTok kids—people from Generation Alpha have been dubbed with many labels relating to trending apps and technology within this century. 

Being exposed a lot earlier through electronic devices, it is no surprise that people in this generation are more likely to spend more time with their technology. While there is always this idea of where most Gen-Z’s are to live through their screens–you can pretty much say the same thing with Gen A—however, the statement within them ‘living through their screen’ has a much higher rate than the Gen Zs themselves. 

Who is the Gen Alpha?  

Generation Alpha are those people who are born from the years ranging from 2010-2024. They are mostly the Children of Generation Y (people born between 1981-1996) and the younger siblings of Generation Z (1997-2009).  

According to M. McCrindle’s research—Generation Alpha’s weekly birth rate reaches up to 2,740,000 globally and the top 3 countries of this births are in the country of India, China, and Nigeria.  

Gen Z and Gen A may have detectable similarities between the two generations, meanwhile, it is evident that Generation Alpha is more likely to succeed than Gen Z due to the advanced technologies that set and molded the personality of the youngsters.  

According to research made by Axios, Millennial parents are to provide their kids with smartphones as early as the age of 9. 

As per YPulse–79% of millennial parents claimed that their kids are on social media. In the topic of kids consuming video content from the internet weekly, the rate of it ranges from 44%. 

Growing Up with Technology 

The Generation Alpha is often associated with the use of technology and in the effect of this, it is apparent that having such early access to the internet also distorted the social connections and behaviors of the youngsters.  

Online interactions are a norm for kids and this became more prevalent during the time of the COVID-19 pandemic which, as a product of the lockdown–pushed children to attend online classes and parents to do virtual work from home.  

As an effect, student absenteeism has increased as test scores across all subject areas have fallen.

The way that Gen A learns involves the use of technology and at some point—this was already a trend with Gen Z.  While Gen-Z is known for learning their skills through the internet, their having to learn skills from their parents only comes on 39% which is lower than the learning through TikTok (the third most engaged platform by students to teach themselves new skills) which makes up 42% of it.  

The effect of the pandemic lockdown hasn’t only affected the way of learning but the effect of it can also be detected in how they make social connections. 

According to YPulse, 43% of millennial parents say their kids have had a virtual playdate or hung out with friends in virtual spaces.   

Why are they named as the Generation Alpha? 

According to McCrindle, the reason behind naming them Generation Alpha was because a new generation was about to commence and there was no name for them. 

Today’s generations are separated by 15 years: Generation Z was born from 1995 to 2009, Generation Alpha from 2010 to 2024, and Generation Y (Millennials) from 1980 to 1994. Thus, the birth year of Generation Beta is estimated to be between 2025 and 2039. 

Meanwhile, other labels for Gen Alpha also come with them being called: “The Alphas,” “Generation Glass,” “Upagers,” and “Global Gens.”