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Bakers seek price increase for Pinoy Tasty, Pandesal 

by Kiko Cueto

PANDESAL may is a staple for many Filipinos for breakfast or any part of the day, but having it at the table may be a challenge anew as an association of commercial bakers called for a P2 to P2.50 price hike on Pinoy Tasty and Pinoy Pandesal.

They said that this is due to the rising prices of raw materials for baking.

According to the group Phil Baking, they are going to submit data to the Department of Trade and Industry (DTI) to justify their request for an increase.

“’Yung usual na reason po is increasing prices of raw materials,” DTI Assistant Secretary Amanda Nograles said.

“’Yung iba nga po nagsabi, tumaas daw po ang presyo ng flour so kami po sa DTI, kung ano man po yung justification nila, vine-verify natin yan using our own market data,” Nograles added.

The Panadero Pilipino (PP), a group of community bakeries, noted that the bakers’ association had enough basis for the request.

“Ang laki na ng panahon na naiwan ang presyo nito, to which ang DTI, dapat ay pagbigyan na ito,” PP President Luisito Chavez said.

Bread that is being sold at community bakeries is not covered with the DTI’s suggested retail price (SRP).

But the department is monitoring their prices.

“Ang binabantayan ng DTI pagdating sa shrinkflation o ‘yung lumiliit ‘yung item o nababawasan ‘yung item pero walang pagbabago sa presyo, ay kapag nagiging mapanlinlang ito,” Nograles explained.

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