Hiraya Pilipina launches Soft Cloud at Hiraya Land

Hiraya Pilipina, a proudly homegrown innerwear brand has launched a new product and this innovation landed at Hiraya Land last December 14 to 15 2024 at Baked Studios in Makati.

Hiraya Land is the first community event launched by Hiraya Pilipina for their loyal customers and brand advocates as a show of gratitude for the support that they have been receiving. This is also the chance for them to introduce their new product, Soft Cloud. It is a lightweight, strapless, adhesive bra, designed for all-day comfort. Its soft, seamless material stays invisible under fitted clothing.

Hiraya Pilipina started as a one-woman team offering empowering statement t-shirts and tote bags. Now, they are an enterprise that consists of great individuals forming the perfect team. From then on they introduced their nipple pasties and other product innovation bringing in inclusivity and practical solutions to the industry.

The two-day event was filled with games, activities, exclusive sales, and an overall fun experience to bring the community together. Hiraya Land offered games, creative stations where guests can bedazzle accessories, merch station, tarot reading, and tattoo booths. It did not miss the community treats of free servings of ice cream, taho, photo booth, gift wrapping services (in time for the holidays) as well as live demonstrations of how to use the products available. 

Hiraya Pilipina’s founder Cleo Loque was present at the festivities to personally thank everyone who supported the brand. “We wanted to show our appreciation for the love and support our customers have given us. This event was our way of giving back and making them feel valued.”

Hiraya Land ended the event with exclusive finds, fun experiences, and a deeper connection with the brand story and its community.