ON WEDNESDAY, Samsung Electronics announced its latest range of AI-powered foldable smartphones, with the goal of enticing traditional phone consumers through the application of artificial intelligence (AI).
The electronics manufacturer conducted its annual Unpacked event in Paris for the first time, announcing enhancements to its foldable gadgets.
Samsung’s latest foldable phones, the Galaxy Z Fold6 and Galaxy Z Flip6, are now lighter, smaller, and loaded with AI features. The Fold6 smartphone unfolds like a book, but the Flip6 opens like a clamshell.
Photo Courtesy: Samsung
Meanwhile, TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, is excited to share this innovation with the rest of the world, promising to deliver experiences like none before.
“Samsung’s long history of innovation has allowed us to lead in the mobile space, creating the foldable form factor and ushering in the mobile Al era,” said Roh.
“Now, we are excited to bring these two complementary technologies together and unlock new possibilities for users around the world.”
“Our foldables meet the unique needs of every user and now enhanced by the power of Galaxy Al, Samsung is delivering an experience like never before,” the President and Head went on to say.
Galaxy Z Fold6 is available in Silver Shadow, Pink, and Navy, while Galaxy Z Flip6 is also available in Silver Shadow, Yellow, Blue, and Mint, allowing customers to select the color that best suits their style.
On the other hand, while the smartphone’s characteristics are appealing to users, price remains one of the most significant barriers to getting people to adopt Samsung’s foldable smartphones.
Photo Courtesy: Samsung
According to ABI Research, foldable shipments hit 20 million in 2023 and are expected to increase to roughly 28 million units in 2024, representing less than 3% of overall shipments.
Meanwhile, in the Philippine market, here are the prices for the latest Galaxy Z Fold6 and Flip6 Series:
The world’s top smartphone manufacturer pioneered foldable phones in 2019, but Wednesday’s presentation is critical given Samsung’s foldable phone.
According to data provider Canalys, Samsung’s shipment share declined from 81% in 2022 to 63% in 2023 as competitors entered the market, pushing the company to discover new ways to attract customers.
Pre-orders began on Wednesday, July 10, at Samsung.com, with general availability starting July 31. Discounts are available for those who trade in an approved device.
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