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How to make the perfect IG post

by Gaby Agbulos

INSTAGRAM posts have become something of an art these days. In the past, your IG posts were limited to one pic per post, and you only had about four filters to choose from. 

Now, you can put up as many as 10 photos in one go. This is what we now call an IG “carousel.”

You can edit your pictures by cropping, resizing, or vignette-ing the hell out of each slide until you reach the look you desire.

In the past, people used IG to take snapshots of their morning coffee or to display motivational quotes found on Facebook or Google Images. Now, it’s all about the feed. Some people I know post in black and white, or follow a certain color palette to make sure their IG posts are always “on-brand.”

Some people have mastered the art of a cohesive feed, and here comes the problem of a good-looking carousel. 

Looking for advice from people who know how to navigate social media better than anyone, we asked content creators Claudette Ferrer and Isaiah Gazmin if they can share tips on the topic. 

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Gazmin’s IG feed is artistic and loud, while Ferrer’s clean, neutral aesthetic presents the exact opposite, so it was interesting to hear their thoughts on the matter.

  1. Build things up from your main photo

For Ferrer, planning out an IG post is all about making everything coherent with your main photo. 

“For example, my main photo is my outfit; the next photos would be a close shot of my shoes or bag, then a photo of the place I was in, then the food I ate or maybe a selfie,” she explained. 

Gazmin follows the same rule, saying that he starts by choosing a front photo.

Usually, he works on a 4:6 canvas for his solo shots. He also likes working on long canvases to make the entire post look like one big, long photo that he can split later on. 

  1. Try to have a theme

When putting IG posts together, first ask yourself: what look are you going for?

“Know what you want to achieve: what your posts are supposed to look like, what direction your feed is going for,” said Ferrer.

In thinking about what to post, Gazmin personally chooses his frames based on how he’s feeling at that moment.

As a musician, he often uses his time to create a visual identity for himself so that he can express himself outside of his music– this includes his social media posts. 

He loves having a visual, artistic representation of what his life feels like given different periods in time.

“Looking through the many different themes and looks I’ve delved into in the past gives me a warm, nostalgic feeling,” Gazmin explained. “I don’t have the best memory, so adding and letting my mood bleed into my posts helps me tap back into who I was at the time of posting.”

When the young music artist went through rough times in life, his posts were aggressive and shaky. He used loud colors with explosive paint strokes.

Then, he started feeling better, and this was reflected in the frames he shared with the world.  His template started to look fun — representing good times.

“I love using paint accents and raw textures such as printed photos, stickers, and receipts from notable events in my life to bleed more personal meaning into my posts,” he said. 

  1. All about the feed

Be mindful of how your next post will align with your previous ones. For Ferrer, posting is all about the feed. 

To keep things interesting she often alternates photos of herself with objects or structures so that you see a variety of different things when you scroll through her IG feed.

While Ferrer leans more toward cohesiveness, Gazmin prefers putting contrasting photos.

He explained: “I usually color grade my photos separately to make the assets more distinct, [and] often look out for photos with more details and use them as the main subject, and vice versa.” 

  1. Look at the colors.

To give your feed a cohesive touch, Ferrer recommends checking if all the colors on your photos go well together. 

She said that if her outfit is neutral, the colors in every photo that comes after it should be neutral.

“Another factor would be [the] background,” she added.

“If it’s on the greener side, I put [in] green photos.”

If you want to go out of your way to use different palettes, that’s okay too. Gazmin shares that before, his friends would only use cyan and orange, or black in white in their pics, but didn’t enjoy doing so. 

It does all depend on whatever vibe you’re trying to give off, but if you want a more colorfully put-together feed, then learning a bit about color theory couldn’t hurt.

  1. Stay true to yourself.

Remember, though, that everyone’s taste is different.

Ferrer, for example, likes all her posts to be cohesive with one another. 

About this, she said: “I think whenever I post a variety of photos in a carousel, it documents minute details of that day. I like to take time to plan them out because I want to showcase a more interesting kind of feel to my posts, wherein my followers would want to keep seeing more.”

Meanwhile, Gazmin likes his feed to look colorful and messy, because he feels that that’s what best fits his personality IRL. 

For him, he thinks Instagram feeds look nicer and more authentic if people post based on what they’re feeling.

“I have so much admiration for people whose Instagram pages emit an aura of their authentic personality,” he said. 

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