What to expect from Spotify’s Taylor Swift Exhibit

YOU need to calm down Swifties, because Spotify’s Taylor Swift Exhibit is finally happening this February! 

“This is Taylor Swift. A Spotify Playlist Experience” is an immersive exhibition by Spotify, a Swedish music online streaming platform. It aims to celebrate Swift’s evolution as an artist and bring the Swifites— her fans— together. 

Also taking place in Jakarta, Indonesia, and Seoul, South Korea, the Manila event is set for February 21-23, 2025.

“We’re excited to bring ‘This Is Taylor Swift. A Spotify Playlist Experience’ to Asia. It represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creating innovative, interactive experiences that deepen the connection between artists and their fans,” said Gautam Talwar, Spotify General Manager for Asia Pacific. 

“Swifties are some of the most passionate fans in the world and this experiential event is a celebration of them— allowing them to connect to each other through their shared love of Taylor.” 

According to Spotify, the event is designed as a “love letter” experience of what it means to be a fan of Taylor Swift. It is meant to showcase Swift’s artistry through many activities. 

One of these activities is witnessing Taylor’s evolution through a captivating gallery that chronicles her odyssey through her eleven eras. From her self-titled first album, Taylor Swift, until to her latest one, The Tortured Poet’s Department, the gallery will expose fans to stunning visuals and fan-favorite tracks that will show the dimensions of her growth as an artist. 

The other activity to be expected is the Lyrical Wonderland. It is described as a magical space that brings Swift’s iconic lyrics into life. It is meant to celebrate stories and words that resonate with every Swifties, as Swift herself is known for her critically acclaimed lyricism. 

The organizers will also hand out exclusive keepsakes during the event, particularly a limited edition keychain designed to help fans in easily accessing Swift’s discography on Spotify. This is described as “taking home a piece of the experience”. 

Tickets for the event went on sale on January 26 and will remain available until sold out. Spotify Premium users will be qualified for pre-registration. 

Meanwhile, attendees below 16 years of age should have their own tickets and be accompanied by a parent or legal guardian who also has a ticket. Children under 7 years old would not be allowed to enter the experience. 

The event location will be shared closer to the date via the registered email of confirmed attendees.

A worldwide sensation, Swift’s presence in Indonesia, the Philippines, and South Korea is undeniable. Along with being recognized as Spotify’s 2024 Wrapped Global Top Artist for the second year in a row—garnering over 26.6 billion streams globally—she also secured the title of 2024 Wrapped Top International Artist in all three nations.