Soundcheck 2025: If OPM artists wrote the campaign jingles

Photo courtesy: Pexels

WHAT if politics sounded like your playlist?

By now, you’ve probably memorized at least three campaign songs against your will. But what if those earworms actually slapped? What if your favorite OPM acts took the aux and turned campaign jingles into chart-worthy bops? From sweet serenades to full-blown hype anthems, here’s how Cup of Joe, Arthur Nery, SB19, Zild, and Skusta Clee would soundtrack your vote.

Cup of Joe: The Sweet Playful Theme Song

If Cup of Joe were to write a campaign jingle, expect something gentle and a little bit cheeky like a soft breeze on a warm afternoon.

With their signature blend of light instrumentals and emotionally honest lyrics, the sound would be warm, whimsical, and easy to hum along to. Maybe even a playful whistle in the background, like someone calling out for fresh air – and maybe even for fresh leadership.

Lyrically, it would lean into words like “Mananatili na nga lang bang isang estranghero o pagbibigyan ang serbisyo ko?,” wrapped in a melody that feels like comfort food. Think: a chorus that doesn’t shout, but invites. The kind of tune that makes you long for the good old days… you know, when the inflation rate didn’t make your wallet cry.

This would suit a candidate who doesn’t need to be loud to lead. Someone steady and always present. Not an Estranghero, not a Misteryoso, and definitely not a Multo – this one shows up, speaks plainly, and really means it.

Arthur Nery: The Smooth, Sultry Jingle

An Arthur Nery campaign jingle? Expect something effortlessly sleek – slow and just the right amount of sentimental.

Soft R&B instrumentals, jazzy undertones, and that signature breathy delivery – it’s the kind of song you don’t just hear, you feel it to the bone. The kind that makes you pause, close your eyes, think, and nod along, even if you’re not entirely sure what’s happening.

Lyrically, he’d keep it subtle yet persuasive. Something like “Maglilingkod pa rin sa atin, kahit ‘di mo ko hanapin” over mellow beats and a hypnotic bassline. No loud promises, no dramatic crescendos—just a smooth and lingering message that stays with you long after the song fades.

This is the perfect match for a candidate who knows how to charm the crowd. The one who speaks in soft assurances instead of big speeches. The one who doesn’t chase attention, but somehow always keeps people listening. Whether that’s a good thing or not? That depends on who’s singing the tune.

SB19: The Hype Anthem

You want energy? SB19 delivers. If anyone’s ready to turn a campaign into a full-blown performance, it’s SB19. Their jingle would be bold and for sure, impossible to ignore – like the opening drop of a concert you’ve waited years to attend.

You’d hear heavy synths, choreo-ready beats, and lyrics that chant “Di ka basta-basta makakakita ng gento” with all the power of a fandom behind it. Expect a chorus meant to raise fists and rally hearts, with the kind of hook you’d catch yourself humming even in traffic.

It’s the kind of jingle that doesn’t just say “vote for me” – it says, “let’s move.” The tone? Uplifting. The goal? Mobilize the youth, energize the undecided, and remind everyone that change is a team effort.

This would suit a candidate who’s all about visibility, momentum, and movement. One who thrives in the spotlight and isn’t afraid to speak to the Titos, Titas, and the TikTok generation in the same breath.

Zild: The Alternative Voice

Zild doesn’t follow trends – he makes them. If Zild were to craft a campaign jingle, it wouldn’t sound like a jingle at all – and that’s exactly the point.

It would start quiet, maybe even weird. Lo-fi drums, slightly out-of-tune synths, then suddenly: boom! A haunting hook like “Ang gusto ko lang ay ang totoo” floats in, and you realize this isn’t your typical campaign theme – it’s a message disguised as a mood.

Zild’s jingle would question more than promise. Think “Kyusi” or “Isang Anghel”, but make it electoral. Layered, introspective, and borderline cryptic, yet somehow it cuts through the noise.

This would match a candidate who doesn’t look like the frontrunner but ends up getting people curious. The thinking voter’s choice. A little bit strange, definitely not a puppet, and never afraid to say the uncomfortable truths out loud, even if it makes some people shift in their seats.

Skusta Clee: The Swaggering, Street-Smart Banger

Now if Skusta Clee were in charge of the campaign jingle? Expect bars. He’s not serenading anyone this time – it’s Skusta speaking to the masa and he’s unfiltered.

It would ride on trap beats, punchy autotune, and a hook that goes straight to the TikTok crowd. His delivery? Smooth and just the right amount of yabang. The type of jingle that might make elders raise an eyebrow – but the youth? They’ll be vibing.

It fits a candidate who banks on relatability. The one who calls you “Tropa!” with a grin. Not necessarily polished, not aiming to be traditional, but has a strong grip on the street pulse and social media buzz.

In short: Skusta’s jingle wouldn’t ask for your vote. It would assume it’s already his.

Politics, but make it a banger

While campaign jingles might seem like small details in a big political machine, they hold surprising power. For younger voters especially, sound often shapes perception. And in a media landscape driven by rhythm and repetition, the right jingle can help a candidate stand out and blend in.

So the question stands: if your favorite artist wrote the soundtrack of change, would you listen? And more importantly, would you believe it?